YouTube Non-skippable Ads: New Feature Soon for Smart TV

YouTube is going to bring a new feature for advertising on Smart TV soon. The name of this new feature is “Non-skippable Ads”. You will not be able to skip this advertisement in any way and the time limit of this advertisement will be 30 seconds. Let’s know about it in detail.

What is YouTube Non-skippable Ads (advertisement)

Nowadays, smart TVs are available in almost all people’s homes, on which people like to watch online video content. There are also many inbuilt apps including YouTube on these smart TVs. Everybody knows that there is no better option than YouTube to watch online content for free.

YouTube announced at the Broadcast 2023 event, that they are planning to introduce 30-second ads on YouTube Select on Connected Televisions (CTVs) soon, which cannot be skipped under any circumstances. It will be available only for United States users right now. Instead of showing two ads of 15-15 seconds, YouTube will show non-skippable ads of 30 seconds. If any user has already installed an aid-blocker software to stop ads, then he will not be able to watch the video content.

United States users will get 30 seconds of non-skippable ads

Youtube has told in its blog post that CTV users will no longer be able to see two advertisements of 15-15 seconds continuously. Instead, they will get to see a single non-skippable ad of 30 seconds. The YouTube platform has also said that this new change will help YouTube’s selected advertisers to show ads as per their wishes.

Users using an Ad-block feature, will not be able to see content on YouTube

YouTube is about to bring a new feature to stop those users, who have already installed ad-block software to block advertisements coming on YouTube. Users, who have not taken YouTube premium subscription service, and have installed ad-blocker software for advertisements coming on YouTube, will not be able to watch YouTube content under any circumstances.

If users want to see the content then they have to first allow YouTube ads. For this they have to remove ad-blocker software. Now while watching content, they have to watch non-skippable ads.

A new way of displaying ads on Youtube

Apart from Non-skippable ads, YouTube is also introducing a new way to display ads on its platform. This new feature will work only when the user pauses a video. In this, the video will be limited to a small screen and an advertisement will be played just next to it.

The ad will also come with a “Dismiss” option that will allow users to replay the video. However, the user can also hit the play button to resume the video.

YouTube also planning to bring “NFL Creator of the Week” on the NFL’s YouTube channel, which is a new original Shorts series. It will come later this year.

Conclusion

YouTube launching its new feature “Non-skippable Ads” for CTV users in the United States very soon. Users will not be able to skip this advertisement and the time limit of this advertisement (only one ad rather than two ads of 15-15 seconds) will be 30 seconds.

YouTube has the largest number of viewers in the world. This is the most visited platform. You can view YouTube on a laptop or PC using a web browser. With the help of the YouTube app, it can also be seen on TV and mobile. The number of viewers watching content on YouTube in the United States is increasing day by day. The number of users all over the world is expected to increase further in the future.

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